Paul Davidson established Propensity in 1997, and continues to operate as the groups Managing Director.

Paul has twenty years experience, in the areas of Information Technology and Telecommunications, with over ten years executive level experience with the Australian telecommunications giant, Telstra.

Paul’s relevant industry experience includes a number of years as the Customer Data Manager for Telstra Australia’s corporate group, with responsibility for; processes in relationship marketing, Customer Relationship Management technology, and trigger based marketing/campaign strategies

 

 

Paul holds degrees from the University of New South Wales.
- Bachelor of Science (Computing & Psych),
- Masters in Commerce (Information Technology).